NEW ROUGE DIOR FOREVER

THE FIRST TRANSFER-PROOF BULLET LIPSTICK

Dior innovates with Rouge Dior Forever, the first transfer-proof Dior bullet lipstick. Ultra-pigmented for intense colour and concentrated in floral lip care, it delivers 16h* of wear without compromising comfort.

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16H* OF TRANSFER-PROOF WEAR

Say goodbye to lipstick that smudges on skin or clothes: with Rouge Dior Forever, colour stays put, intact and intense.

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16H** OF COMFORT AND A BARE-LIP FEEL

Rouge Dior Forever is infused with red peony extract that helps maintain natural hydration of the lips, leaving them supple and comfortable all day long with a bare-lip feel.

4 ICONIC SHADES

COLOUR FOR ALL

From subtle nudes to saturated reds that play with vibrant contrast, there are 28 lipstick shades imagined by Peter Philips (Creative and Image Director for Dior Makeup) to suit every desire, style and skin tone.

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THE TRIUMPH OF #FOREVERROUGE

Rouge Dior Forever celebrates the power of sorority. A poetic and emotional manifesto that incites everyone to support and encourage one another.

"Rouge Dior Forever, three words that have the ring of a manifesto… and in a way, they are. This new generation of Dior lipsticks is strong when it has to be, but also discreet when desired, and always beautiful, of course."

- Peter Philips, Creative and Image Director for Dior Makeup.

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* Instrumental test on 30 subjects.
** Self-rated by 30 subjects