DISCOVER THE NEW JEWEL OF SKIN REJUVENATION
THE NEW FRONTIER IN ANTI-AGING: REVERSE VISIBLE SIGNS OF AGING
IN 8 WEEKS, SKIN APPEARS 6 YEARS YOUNGER*
Infused with a new Rosapeptide, Dior Prestige La Crème helps restore the structure and functionality of younger skin. Action on all three levels of the skin to reverse the visible signs of aging.
* Clinical assessment by a dermatologist and modeling analysis on 47 women.
** Self-assessment by 104 women, after 28 days.
AN EXCEPTIONAL JEWEL OF EFFECTIVENESS, SENSORY APPEAL AND SUSTAINABILITY
A FEAT OF FORMULATION COMPOSED OF 94% NATURAL-ORIGIN INGREDIENTS
The velvety texture of this cream composed of 94%* natural-origin ingredients unfurls a unique** olfactory signature for the skin and the senses: upon application, Dior Prestige La Crème produces an exceptional state of relaxation.
* Amount calculated based on the ISO 16128-1 and ISO 16128-2 standard. Water percentage included. The remaining 6% contribute to the formula’s performance, sensory appeal and stability.
** At Dior.
AN ECO-DESIGNED OBJECT OF DESIRE
Dior Prestige La Crème was developed with a total eco-design approach. The weight of the entire product has been reduced by 20% and the refill system has been optimised and minimised to the extreme.* This new packaging makes it possible to reduce the CO2 footprint by nearly 50% from the very first refill. And by more than 70% starting with the third refill, compared to buying full products.
* When compared to the previous formula and the previous Dior Prestige La Crème container.
Switching to printing with organic ink optimises the recyclability of the glass jars. The La Crème box is made of 100% recycled cardboard and FSC™ paper.
A JEWEL OF A ROSE BY DIOR
A REGENERATION CONCENTRATE CREATED BY DIOR FLORAL SCIENCE
The first cosmetic rose designed for exceptionally effective skincare.
A RESILIENT ROSE WITH EXCEPTIONAL POWER
Created by nature and shaped by science, the Rose de Granville is the first cosmetic rose** created for Dior skincare; it was chosen from among 40,000 flowers for its extraordinary life force and resilience.
** At Dior.
THE ULTIMATE COMBINATION OF FLORAL POWER AND DIOR BIOLOGICAL EXPERTISE
In 2022, Dior Floral Science is going even further to extract all the regenerative power of the Rose de Granville petals and infuse it into the heart of Dior Prestige skincare. A new patented solvent-free extraction method makes it possible to obtain a new rose fraction that is pure and rich in 88 molecules.
ROSAPEPTIDE: THE NEW ACTIVE INGREDIENT CREATED FROM THE ROSE DE GRANVILLE
These 88 molecules are blended with the vital sap of the Rose de Granville and two collagen-boosting peptides, thereby creating Rosapeptide, a new* concentrate of absolute regeneration designed for a revolutionary new scientific field: reversing visible signs of aging.
** At Dior.
A NEW GARDEN FOR REGENERATIVE ROSE CULTIVATION*
Located in the Granville basin, a few kilometers from the Villa des Rhumbs, the new Dior rose garden is entirely dedicated to organic cultivation of the Rose de Granville. The Rose de Granville is grown on 7 hectares and 20 plots, at the very source of its beginnings.
* Certified within 3 years.
THE NEW DIOR ROSE GARDEN
Located in the Granville basin, only 20 kilometres from the Villa Les Rhumbs, the Rose de Granville is grown at the very source of its beginnings.
More than 32,000 rose plants are already growing on 7 hectares and 20 plots. There will be over 50,000 by 2023.
IT'S MORE THAN A GARDEN: IT'S A COMMITMENT
Beyond organic cultivation, the garden is a project for the future that supports the first regenerative cultivation for and around the rose. By 2023, the Dior rose garden will be certified by the Union for Ethical Biotrade (UEBT), of which the House is a member.
IT'S MORE THAN A GARDEN: IT'S A LIVING LABORATORY DEDICATED TO THE ROSE DE GRANVILLE:
Starting in 2022, the garden will be transformed into a rose laboratory. A new mobile extraction unit will allow freshly harvested petals to be processed on site and infused into the new Rosapeptide.
IT'S MORE THAN A GARDEN: IT'S A POINT OF TRANSMISSION
The Rose de Granville is grown in the open ground under the watchful eye of Nicolas Sambet, the garden's horticulturist and nurseryman. He was trained by the creator of the Rose de Granville. Jérôme Rateau, in keeping with the ancestral expertise inherited from André Eve, a pioneer of rose cultivation. With the help of Biosphère, a specialist in agroecological transition, Dior is committed to a new type of cultivation with a measurable impact on biodiversity.
A NEW SCIENTIFIC FIELD: AGE REVERSAL
A FEATURE OF REJUVENATION TO REVERSE VISIBLE SIGNS OF AGING
ROSAPEPTIDE: AN ULTIMATE 3-LEVEL REGENERATION CONCENTRATE
STRONGER SKIN BARRIER
Rosapeptide significantly strengthens the integrity of the skin barrier. Skin appears more radiant.*
Rosapeptide increases hydration. The contours seem restored.* The contours seem enhanced, and wrinkles appear smoothed.
* In vitro tests on ingredients.
DEMONSTRATED EFFECTIVENESS OF THE ACTIVE INGREDIENT ON BIOPRINTED SKIN
For the first time, Dior worked with a French tissue engineering centre specialising in regenerative medicine. Using patented 3D bioprinting technology, the company LabSkin recreated a model of aging skin with all its functionalities from just a few cells. It is one of the most predictive models for the effectiveness of cosmetic active ingredients.