The eye area represents 80%* of perceived age. To preserve its beauty and power, Dior science performed an exclusive study conducted in 4 countries** revealing the evolution of the eye area with age and depending on shape. As a result, Dior research has identified the 9 signs of aging*** that impact the power of the eyes, and has combined them into an index unique to Dior: the Eye Power Index.
Super Potent Eye Serum is the 1st**** total anti-fatigue and age-defying eye contour serum that helps redefine the entire eye area all the way to the brow bone for a smoother, firmer, more luminous looking eye contour. In 4 weeks, eyes seem 4 years younger.*****
3 key active ingredients and 3 actions to correct the 9 visible signs of aging*** in one massage.
BRINGING NATURE AND TECHNOLOGY TOGETHER
Composed of 92%****** natural-origin ingredients, Super Potent Eye Serum provides triple action: correcting, with its formula rich in re-energising longoza and firming rye extract; massaging, thanks to its patented applicator******* and the movements performed during application; and refreshing, due to the cooling effect of the eye contour serum and the zamak massaging head. The 9 signs of ageing identified by Dior*** appear corrected after the very first massage, for a visibly redefined eye contour.
AN ULTRA-SENSORIAL HYDRATING FORMULA
Infused with the eye contour serum’s fresh, ultra-luscious formula, the eyes immediately appear more open, luminous and awake. The skin around the eyes seems firmed and smoothed, undereye puffiness and dark circles appear reduced, fine lines and wrinkles look diminished.
DOUBLE PATENTED******* APPLICATOR: 360 CRYO-FLEX
The wide massaging head, 7 smoothing waves and super flexible neck of Super Potent Eye Serum’s high-performance applicator are adapted to different types of eye shapes******** to reach the most delicate areas around the eyes.
* Eye tracking study, 12 male and female viewers.
** China, France, Korea and Japan.
*** Homogeneity and brightness of the eye contour, appearance of wrinkles, fine lines, dark circles and puffiness, congested appearance of the eye area, drooping eyelids and toned appearance of the skin around the eyes.
**** At Dior.
***** Clinical test by a dermatologist on 93 women (4 weeks) and modelling of perceived age.
****** Amount calculated based on the ISO 16128-1 and ISO 16128-2 standard. Percentage of water included. The remaining 8% have been carefully selected to optimise the formula’s performance, sensory appeal and stability.
******* Double patent granted in South Korea (KR10-1910544 BI, KR101103188 BI).
******** Tested on Asian and Caucasian skin.
- From the 1st massage, the eye area is instantly smoothed and visibly more radiant. The eye area is fresher and lastingly hydrated.
- From the 1st week of applying Super Potent Eye Serum, fine lines, undereye puffiness and dark circles seem visibly reduced.
- After one month of using Super Potent Eye Serum, the eye area is firmer and visibly toned.
A fresh, ultra-luscious texture for optimal fusion of the product with the skin around the eyes. The integrated applicator limits contact with air and fingers for optimal shelf life and freshness.
Composed of 92%* natural-origin ingredients, Super Potent Eye Serum’s formula includes:
- Biocellular longoza technology, which re-energises the skin
- Rye extract, which stimulates the skin for toning and firming action.
- Acetylated hyaluronic acid, which helps maintain skin hydration.
* Amount calculated based on the ISO 16128-1 and ISO 16128-2 standard. Percentage of water included. The remaining 8% have been carefully selected to optimise the formula’s performance, sensory appeal and stability.
Proven effectiveness, observed by women.
In 1 massage, the eye contour is cooler (-1.5°C),* women find it more luminous (+20%**), instantly smoothed. The eye area is hydrated (+60%***).
In 1 week, women agree their fine lines appear reduced by 25%**** and their dark circles seem to fade by 26%****.
In 1 month, women agree their eye area seems 64% firmer,**** 64% more visibly toned***** and 39%***** more open.
In 4 weeks, eyes seem 4 years younger.******
* Instrumental test, 11 women, with the serum and applicator.
** Self-rating by 33 women, after an initial application, in China.
*** Instrumental test after 6 hours, 11 panelists.
**** Self-rating by 33 women, 7 days, in China.
***** Self-rating by 32 women, 28 days, in China.
****** Clinical test by a dermatologist on 93 women (4 weeks) and modelling of perceived age.
Apply Super Potent Eye Serum morning and night, using the Alpha-Eye technique:
1. DECONGEST: Apply the eye contour serum from the temple to the inner corner of the eye, maintaining light pressure with the applicator. Next, smooth the upper eyelid. Repeat the motion two or three times around each eye.
2. SMOOTH: Glide the applicator across the lower lid from the inner corner of the eye to the outer corner, to brighten dark circles and smooth fine lines. Repeat the motion on the upper eyelid, following the brow bone to the crow’s feet. Repeat the motion two or three times around each eye.
3. LIFT: Lift the upper eyelid, smoothing and stretching the skin upward with the applicator. Follow the shape of the brow bone. Repeat the motion two or three times around each eye.
4. SCULPT: Lift the arch of the eyebrow and knead the brow line with your fingertips for five seconds on each brow.
Complete your ritual with the Firming and Wrinkle-Correcting Eye Cream.