TIME TO SWITCH!

For the 1st time, Dior science has shown the impact of pollution and heavy metals on the skin. When they accumulate, they weaken skin structure, speeding oxidation and therefore skin aging. They can also weaken the skin barrier. Thus, it is essential not only to remove impurities from the skin, but also to strengthen and protect it. Dual action infused in the heart of the Cleansing Milk.

- OFF: the Cleansing Milk combines anti-pollution action with purifying properties. It also protects against the harmful effects of pollution particles.* Infused with water lily from the Dior gardens, which is known for its purifying** properties, the Cleansing Milk eliminates urban pollution residue. Formulated by Dior experts, it eliminates 91%*** of pollution particles, removes makeup and perfectly cleanses the skin. Skin texture appears refined.

- ON: formulated with skincare ingredients, the Cleansing Milk hydrates the skin and strengthens its barrier. It also protects its pH for gentle makeup removal. Soothed and comfortable, it seems softer and strengthened.

* In vivo test.

** In vitro test on ingredient.

*** In vivo instrumental test on 21 women on 1-µm particles.

Go beyond simply removing makeup and treat yourself to a true moment of pampering with OFF/ON cleansing: a formula composed of 96%* natural-origin ingredients that combines the purifying properties of water lily with the nourishing properties of jasmine wax. The milk’s rich yet refined and refreshing texture melts and glides over the skin. Applied with the fingers or a cotton pad, it captures impurities and makeup to gently remove them.

* Amount calculated based on the ISO 16128-1 and ISO 16128-2 standard. Water percentage included. The remaining 4% of ingredients contribute to the formula’s performance, sensory appeal and stability.

PURIFYING WATER LILY FROM THE NEW DIOR GARDEN

The purifying water lily infused in the Cleansing Milk formula is an ingredient known for its ability to purify its environment. The key to this purifying property is the chelation phenomenon, which involves trapping and retaining impurities such as heavy metals so that they do not spread in water. Infused in the Cleansing Milk, purifying water lily helps purify* the skin.

The purifying water lily comes from the Latour-Marliac garden, the legendary home of the water lily since 1875.

In 1889, Joseph Bory Latour-Marliac went to Paris for the World’s Fair, which Claude Monet also attended. The famous impressionist painter ordered water lilies from him on this occasion, thus making Latour-Marliac his official supplier.

Located in Temple-sur-Lot, where the French water lily originated, the new Dior garden ensures the traceability, cultivation method and broad reach of French water lilies. To refine the harvesting process and further increase their positive impact on local biodiversity, the House of Dior and the Latour-Marliac teams have established a regenerative cultivation system unprecedented for the nursery. The rhizome of each plant picked for Dior is cut in two so as to keep a division whose shoot is immediately replanted. A philosophy shared by all Dior gardens, so that nature remains an inexhaustible source of inspiration and creation.

The Latour-Marliac garden is the 1st articultural Dior garden, where water lilies are harvested in a way that allows the plant to recover.

* Ex vivo test on skin explant.

OFF:

- 89% reduction in pollution particles, even the finest.*

- Traces of makeup are eliminated.

ON:

- Skin pH is preserved.

- Skin barrier is strengthened.**

- Skin is 20% more hydrated.***

* Instrumental test on 21 women on 1-µm to 49-µm particles.

** Instrumental test on 11 women, after 1 hour.

*** Instrumental test on 10 subjects, after 6 hours.

Apply gently to the face and eye area with a cotton pad or the fingers. Gently massage skin in circular motions to remove makeup, pollution particles and impurities. Continue on to the lashes and then the lips for complete purifying and soothing makeup removal. Remove the excess with a cotton pad.

OFF/ON Foaming Cleanser with water lily can be used to complement cleansing for perfectly clean and purified skin.